Users seek care brands through social networks.In this aspect, Twitter is a fast and effective means to connect directly, as long as the marks so wish.
68% of customers waiting for a response on Twitter at a maximum of 3 hours, according to the study of Iterakt focused on telecommunications companies.A term that is not always true.Their data show that companies like AT & T or T-Mobile respond in half an hour, and via Twitter.Instead, others like Verizon need up to 20 hours to give signs of life. Continue reading 68% of customers waiting for a response on Twitter in a maximum of 3 hours→
The more testees, more selling.This forceful is the message that launches the report Econsultancy and RedEye, “Conversion Rate Optimization”, after interviewing more than 1,000 customers and digital marketing agencies.Companies that fail to improve their conversion rates have made 50% more test and analysis on their pages than those who have not experienced any increase in their conversion rates
The difference in turnover is even clearer.Companies with the largest increases in sales have made more than triple test data than average.In most cases, are made one or two Multivariate per month (60%) test, although a small proportion of companies (6%) make up 10 per month, while another 7% who does not perform any test. Continue reading To what extent perform test and optimize our websites→
No one can deny the impact that today social networks.Perhaps an isolated tuit not result in an immediate sale, but the tweet could be the trigger for a series of interactions between your brand and a member of your audience, and it ended upbecoming a client.
But, although large social networks like Facebook and Twitter have millions of users, that does not automatically become suitable environments for your company, brand or target audience.Maybe your target audience does not want tohear from you on Facebook but are happy with your monthly newsletter.Or maybe your audience lends itselfmore to share pins on Pinterest that re-tweeting on Twitter.Continue reading In social networks, your audience decides to accept it→
The mobile is switched to consumers much faster than expected, changing their consumption habits and relate to brands.This is corroborated by the latest data from Splio, the French multinational specializing in direct marketing, which reports that this November has overcome the barrier of 50% of openings email marketing on mobile devices.This means that the same consumers who expected a few months ago to open their emails on the computer, they do now on their mobile, an experience not always find it very satisfactory. Continue reading The mobile computer moves the opening device as newsletters→
The influence of social networks is not only focused on the real time is a reality.The interaction between customers and brands with content as central to information is what is shaping the consumer experience, an increasingly pursued by marks concept.
The Social Media Marketing of the early Web 2.0 is far from starring the consumer today.Not for nothing is one who chooses what to buy and what is linked companies, which want to receive advertising and marketing what their emotions are unleashed, exercises power of decision.
Going through a cycle in which we combine the social Web with the ubiquitous Web, all increasingly from the autonomy that give us our tablets, seems to have time to understand and improve our marketing strategy in Social Media now that the migration comes to an end.
Listen, talk, giving, delivering quality, engage with consumers, are skills that any brand must develop if you are seeking the treasure of Social Media;the influence.
When it comes to online video, the good, if brief, twice good.So at least think mobile users, who are mainly opt for those pieces with less than 5 minutes.
As shown in the work of FreeWheel, 3 out of 4 videos consumed by smartphone during the third quarter did not extend beyond 5 minutes.However, this duration increases in the case of other devices such as a computer (43%) or iPad (39%), reaching 20 minutes.
These findings contrast with the data collected in the latest Global Video Index published in July by Oolaya, whereby smartphone users spent 53% of their time length videos, while 52% tablet. Continue reading Mobile users prefer to consume short videos→
At short distances the great battles are won.So they think them have had big brands, who this year plan to get closer to their customers, allocating more resources to their actions locally.
As reflected in the report published by Balihoo, 84% of companies this year strengthened its online marketing strategy locally.This involves hiring announcements taking into account the geographical orientation of the campaign, local SEO optimization, and mobile strategies, among others.
Balihoo indicates that 4 out of 10 users local searches performed at least once a day.Meanwhile, the Business Insider report indicates that in the United States 74% of smartphone users use services based on geolocation.In addition, 3 out of 4 of these mobile users was more likely to take action from a proposal based on its location, even 55% is more willing go to a store after receiving this type of specific messages. Continue reading 84% of companies this year strengthened its online marketing strategy locally→
That the crisis management has become the main workhorse for business, it is a reality we can not doubt. Who has not heard frightening stories about companies that mismanaged their mistakes and criticism of them derivatives and were expelled from the social paradise?
Yes, there is no doubt that in a world of increasingly demanding consumers and with – each time- more options to choose from, given the fierce competition at the present time, transparency and pre-planning of the most efficient actions to prevent or stop in time, negative comments about our brand is simply indispensable.
And talk about proper prevention or crisis management, we can not stop talking about Twitter. At the time current social communication platform more relevant in measuring the social influence of brands. But what are the key issues to consider and act upon the reputation crisis? The following are some of these aspects that are worth noting and always have to keep in mind. Continue reading Twitter: Aspects to consider to act before a crisis of reputation→
The marks are still answer your customers on social networks. According to data obtained by PuroMarketing first hand through an online survey of its readers, only 3 out of 10 I got a response in less than an hour, while a similar percentage expecting a reply was that never came.
The survey reflects the views of more than 5000 users PuroMarketing, recorded during the last half of 2013. These figures do not but note the lack of interest from brands to cater to their customers through social networks.A sad reality that contrasts with the demand for the latter, who increasingly turn to measure online media for a quick and effective solution to your problem. Continue reading Brands still do not respond in time to consumers in social networks→
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